How do I grow my cosmetic dental practice?
by/August 26, 2021/in
Don’t think you have high-end clients in your practice? Think again…
So you have a successful dental practice, which is great right? But how much of your time and your team’s time are you giving up to keep you at the level you’re at? Are you working twice as hard – sometimes more – to sustain your results? Are you nearing burnout? Are you considering retiring sooner than later? Do people just seem miserable? These are the questions we ask a lot of cosmetic dentists that reach out to us and who are ready for something different, something that gives them more time back in their control.
The fact is growing a successful cosmetic dental office, maintaining a successful cosmetic dental office and elevating your already-successful cosmetic dental office are goals that can easily be achieved with the right direction and the right plan in place. Pat yourself on the back, because for starters whether you’re just starting or you’ve created a long-term practice, that in itself is an admirable feat.
But consider this…you could reduce your patient count while increasing your sales and doing more of the life-changing dentistry you love by managing your practice differently.
Yes, I said that. Fewer patients, higher sales and an office flow that embraces synergy, efficiency and effectiveness. Don’t think you have the kinds of patients in your practice to achieve such lofty results? Of course you do. Believe it or not, all cosmetic dental offices attract the same kinds of patients and the same demographics. The difference is, the information is presented differently.
What does that mean? Patients don’t want to be sold to.
The traditional sales tactics are dated and can be recognized early on and no one in this day and age wants or has time for that kind of talk.
Think about it, do you like being sold to? No way, you immediately shut down and want to run the other way. Dentistry is no different, especially cosmetic dentistry. There are vital and necessary skills starting from the Dentist to the entire team that must be present in order to make massive strides within your office. So where do you start?
Practice Evaluation – who’s on board for continuous improvement? Are there weak links in your team that need to be addressed or are hindering any sort of forward motion? You won’t get where you want to without fixing this part first.
Team Training – Everyone from the concierge to the Dentist must act as one cohesive unit and that takes a lot of practice. Each person’s role is highly crucial to elevating the client to the next step. It’s a start to finish process, a cycle that can be used with every single person.
Sales Training – Specialized and strategic tools that allow for a more natural conversation between you and the client. Listening is a great art and understanding where your patient is in their journey is a big step to unlocking trust, confidence and of course vast potential with your practice.
These are just a few recommendations to get you started. If you’d like our team to help you implement these and so many others, reach out to us! We’re just a phone call away.
Jenni Moseley has been in the dental field for nearly 20 years, since she was in her mid 20s. She pioneers the core values of the Elevate Practice systems: offer dentistry that people truly want, provide the services people deserve, and find the people who genuinely value quality dentistry.