Are you fully representing your brand?
We believe in the 4 pillars of branding – Vision, Promise, Fulfillment and Protection.
What is the future of your brand?
Where do you see it heading? What values does your brand stand for? If anything your brand has to start here…who are you? Finding your purpose and who your target audience is key when establishing who you are. What goals do you need to develop in order to make this happen? Vision is important in giving you direction and you’ll need precise strategies in place to help you get there.
Do your patients receive the same experience every time they see, connect or interact with you?
Your promise should be to exceed expectations time and time again. Does your brand speak for itself? Just like Apple or Nike, their logos speak for itself. Without saying a word you know what kind of experience you’re going to have when you see that bitten piece of fruit or the swoosh symbol because their promise to their customers. It’s important to stand out and build emotion with your patients, not to mention motivating your employees to follow your vision.
What do you need to fulfill the DNA of your brand?
“It takes a village to raise a child,” isn’t that the saying? Well same holds true for your brand. Having the proper team in place, your collateral, your goals, your structure, your campaigns and so on is all required to fulfill your brand’s mission. Everything must represent your unique brand down to your clothing, your colors, your persona…it’s all connected.
What steps have you taken to protect your unique brand?
While your practice may be part of a larger industry these days, there are still vital steps that need to be taken in order to protect what is yours. Whether that’s intellectual property, online reputation or protection from loss in revenue, having a strategy in place is essential.
Step Forward Into Your Brand
Not sure where to start? That’s okay, we can help.